![]() ![]() The film stars Matt Dillon, Jay Hernandez, Idris Elba, Paul Walker, T.I., Hayden Christensen, Michael Ealy, Steve Harris, Johnathon Schaech, Zoe Saldana, and Marianne Jean-Baptiste. "There just hasn't seemed to be a big push for it.Every once in a while, I like a nice, mind-numbing adventure film that is pure entertainment. "It's not getting a lot of buzz on the blogs," Carr said. Part of the issue, he said, could be that the film is being released in August, which he said has "historically been the month where they dump movies." Kevin Carr, a writer/reviewer for the site Film School Rejects, said that like Movie Blog's Brazeau, he hasn't seen much in terms of promotion for "Takers" other than a few posters here and there and some trailer appearances. "There have been films where someone who is a secondary character is out promoting the film so much that you would think they were the star. "It doesn't matter that she's a secondary character in the movie ," Eubanks said. Even less present, Eubanks said, has been Saldana, who with her star turns in "Star Trek" and "Avatar" is probably the biggest name in the ensemble. has been everywhere promoting the movie and there are a million parties and a million screenings in almost every city it seems like."Įubanks said Brown has been understandably less visible, though he did recently appear with Elba on BET. "I have a post about 'Takers' almost every single day," Eubanks said. (who is also an executive producer on the project), who interestingly enough plays a character whose life somewhat mirrors the rapper's in that he was recently released from prison. Natasha Eubanks, founder of the celebrity blog Young, Black and Fabulous, said sites like hers have featured plenty of buzz about the film - thanks in part to the mini-media blitz that has been co-star T.I. "All of the guys are in custom suits and they are classy crooks, not drug dealers or something stereotypical." "It was shot in a way which doesn't make you think 'black movie,'" Brown said. Tia Brown said the marketing has been smart in that while the film has a majority African-American cast, it has managed so far to avoid being typecast, while still courting that demographic. "You can't just rely on big Hollywood marketing because that feels stale. ![]() "Our grass roots push on this is pretty heavy and I think that's important," Packer said. Packer said the marketing for "Takers" continues the tradition of his Rainforest Films, with screenings for niche groups such as a recent screening at the convention for the African-American sorority Delta Sigma Theta. "Chris and I have done three movies together and the physicality he brought to this role is incredible. "I think this will give him the opportunity to have the focus on something positive he has done, which are hard work and a great performance," Packer said. Packer said he knows there will be some focus on Brown's past, but the filmmaker believes the audience will look beyond that. One of the film's producers, Will Packer, said Brown's legal troubles had absolutely nothing to do with the release date being pushed. That provided even more fodder for talk that "Takers" was hindered by having Brown as one of its stars. The movie, which began filming in 2008, has been delayed multiple times. Fans complained that the studio was clearly distancing itself from the embattled singer. "I don't feel like he's really found redemption with audiences yet."īlogs and message boards lit up when a version of a "Takers" movie poster without Brown's image started making the rounds on the internet. "It's been a while since the Chris Brown-Rihanna incident, but it's still fresh enough in people's minds that it's hard to market a movie with him in it," he said. Bradley Jacobs, senior editor for Us Weekly, said Brown's co-starring role in a film containing plenty of violence could be a tough sell to moviegoers. The singer pleaded guilty in an assault case involving his then-girlfriend, singer Rihanna. ![]() In addition to the megawatt ensemble cast, the glitzy, glossy $30 million plus production boasts the distinction of being one of the most visible projects Brown has been involved in since his legal woes. The heist film about a group of affluent, sophisticated thieves out for one big score - which also co-stars Michael Ealy, Jay Hernandez and Marianne Jean-Baptiste - opens Friday. ![]() "Usually blogs like ours get an e-mail from the studio or a marketing company that will say 'Here are some photos or an exclusive clip from the movie' and we pick and choose what we want to put up. "We posted the trailer and that was about it," said Rodney Brazeau, senior editor for The Movie Blog. (CNN) - With a star cast including Zoe Saldana, Matt Dillon, Hayden Christensen, Idris Elba, rapper T.I., singer Chris Brown and Paul Walker, you would think the publicity machine for the film "Takers" would be working overtime. ![]()
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